How To Use This Guide
After reading the introduction and background, jump straight in and start going through ‘The 7 Steps To Print Advertising Success’ .
Each step covers an important aspect of print advertising -these are things that you must give careful consideration to … before spending hundreds of dollars on advertising.
You might be surprised how much this exercise reveals about your business. It may get you thinking about important issues that have never crossed your mind. If some of this information is new to you, don’ t be concerned – there’s never been a better time to start getting some real results from your ads.
Make sure you make notes in the spaces provided. When you come to write your first few ads, you’ll need to refer back to these scribblings.
Sections 3 and 4 are more in-depth explanations of how to come up with good headlines and offers. You’ll even find 10 headline starters and 10 examples of good offers.
Lastly, Section 5 brings it all together, with templates of successful ads. That means you can combine your new knowledge into a format you can be confident will bring results.
Now, it’s time to get started – there’s customers out there just waiting to come and deal with you. You just need the right ad …
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