How To Use This Guide
After reading the introduction and background, jump straight in and start going through ‘The 7 Steps To Newsletters Success’.
Each step covers an important aspect of Newsletters – these are things that you must give careful consideration to … before spending hundreds of dollars on producing your newsletter.
You might be surprised with the how much this exercise reveals about your business. It may get you thinking about important issues that have never crossed your mind. If some of this information is new to you, don’t be concerned – there’s never been a better time to start producing an effective newsletter.
Make sure you make notes in the spaces provided. When you come to write your first newsletter, you’ll need to refer back to these scribblings.
Later sections offer more in-depth explanations of how to come up with good headlines and offers in the relevant sections of your newsletter. You’ll even find headlines starters and examples of good offers.
The last sections bring it all together, with templates of effective newsletters.
That means you can combine your new knowledge into a format you can be confident will bring results.
Now, it’s time to get started – there’s customers out there just waiting to come and deal with you. You just need the right newsletter …
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