How To Use This Guide
After reading the introduction and background, jump straight in and start going through ‘The 6 Steps To Creating A Successful Loyalty Strategy’.
Each step covers an important aspect of loyalty campaigns – these are things that you must give careful consideration to. Each step represents the cornerstone of a great strategy.
You might be surprised by how much this exercise reveals about your business. It may get you thinking about important issues that have never crossed your mind. If some of this information is new to you, don’t be concerned – there’s never been a better time to making them most of your current customers.
Make sure you make notes in the spaces provided. When you come to write your first few strategies, you’ll need to refer back to these scribblings.
Section 3 offers more in-depth explanations of how to come up with good offers.
Section 4 contains examples of loyalty campaign letters and cards, some of which may directly apply to your business.
Lastly, Section 5 brings it all together, with templates of successful loyalty strategies. That means you can combine your new knowledge into a format you can be confident will bring results. You just fill in the gaps. That’s how easy it is.
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