How To Use This Guide
After reading the introduction and background, jump straight in and start going through ‘The 7 Steps To Creating Host Beneficiary Relationships’.
Each step covers an important aspect of host beneficiaries – these are things that you must give careful consideration to. Each step represents a cornerstone of a great strategy.
You might be surprised by how much this exercise reveals about your business. It may get you thinking about important issues that have never crossed your mind.
Make sure you make notes in the spaces provided. When you come to write your first few strategies, you’ll need to refer back to these scribblings.
Section 3 contains ideas on writing killer headlines for your letters to businesses and their customers – teasing copy that gets people interested in reading what you have to say.
Section 4 offers a more in-depth explanations of how to come up with good offers – you’ll even find 10 examples to get you started. When it comes to host ben’s, it’s essential that your offer is strong enough to really motivate people.
Section 5 contains examples of powerful strategies, some of which may directly apply to your business.
Lastly, Section 6 brings it all together, with templates of successful host beneficiary strategies. That means you can combine your new knowledge into a format you can be confident will bring results. You just fill in the gaps.
Now, it’s time to get moving – there’s never been a better time to start using host ben’s to your advantage.
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