How To Use This Guide
After reading the introduction and background, jump straight in and start going through ‘The 7 Steps To Writing Great Direct Mail Letters’..
Each step covers an important aspect of direct mail letters – these are things that you must give careful consideration to. Each step represents the a cornerstone of a great DM letter.
You might be surprised by how much this exercise reveals about your business. It may get you thinking about important issues that have never crossed your mind. If some of this information is new to you, don’t be concerned – there’s never been a better time to start seeing some real results from your direct mail, and your business.
Make sure you make notes in the spaces provided. When you come to write your first few strategies, you’ll need to
refer back to these scribblings.
Section 3 contains ideas on writing killer headlines for your direct mail letters – teasing copy that gets people interested in reading what you have to say.
Section 4 offers a more in-depth explanation of how to come up with good offers – you’ll even find 10 examples to get you started.
Section 5 contains examples of powerful direct mail letters, some of which may directly apply to your business.
Lastly, Section 6 brings it all together, with templates of successful DM strategies. That means you can combine your new knowledge into a format you can be confident will bring results. You just fill in the gaps.
Now, it’s time to get moving – there’s never been a better time to start using direct mail.
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