How To Use This Guide
After reading the introduction and background, jump straight in and start going through ‘The 4 Steps To Creating A Great Brochure’.
Each step covers an important aspect of brochures – these are things that you must give careful consideration to.
Each step represents the cornerstone of a brochure that stands out and demands to be read.
You might be surprised by how much this exercise reveals about your business. It may get you thinking about
important issues that have never crossed your mind. If some of this information is new to you, don’t be concerned
– there’s never been a better time to start seeing some real results from your brochures, and your business for that
Make sure you make notes in the spaces provided. When you come to write your first brochure using the new
techniques you’ll learn in Instant Brochures, you’ll need to refer back to these scribblings.
Best of all, you’ll find actual templates and examples of brochures that have already proven to be successful. That means you can combine your new knowledge into a format you can be confident will bring results. You just fill in the gaps.
This is definitely the best part of Instant Brochures, and this section alone will save you a huge amount of time.
Whether you fully understand everything in the following pages or not, you’ll be able to write a brochure that works – we’ve already done the hard work for you. You just add your details and little bit of text and hey presto you have yourself a new brochure that will get results.
Although it may be tempting to leap ahead and just start using the templates now, it’s much better if you read the information first. Not
only will you understand why the templates and examples work so well, you’ll be able to create your own unique designs from scratch – it really
is much easier than it sounds.
You’ll find heaps of information on how to work out what makes your business special, and how to write down those special points in a way that’s easy to read, and appealing to your customers.
You’ll discover what you need to do to make your brochure appealing to the eye. You’ll find out how and where to get your brochure printed without paying the earth.
And there’s much, much more. Everything my team and I have discovered about writing a successful brochure is here, and you get it all, straight to the point and simple to understand.
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